Your business and your brand need a name to be a bold stamp on the web. Having a business website is no longer optional, your Business regardless of its type needs a website.
We are going to discuss how to make the right choice for your web domain.
Parameters to consider when choosing a web domain
When choosing a web domain name for your brand/ business, you need to take into consideration the following factors:
Easy to memorise
A domain name is a gate to your Business website. It emphasizes your brand. let your visitors remember it easily as they will feel free to come back to your site. Easy to remember implies also easy to spell so your visitors may not mistype and fall in hands of your competitors.
Brandable
Your Domain name is a big picture of your brand. make it a sound that really speak. Be unique and whoever knows your brand will not struggle to find you online as you will be another stamp on the net.
Relevant
Your web domain name carries a message. It is an important keyword whose relatedness to your mission, product or service in your industry makes it easier for Search Engines to find you. For example, you may not chose onfire.com as a domain name for a healthcare business.
Consider domain extension (TLD)
The web domain extension also referred to as TLD (top-level domain) is a as important as your chosen domain when it comes to purpose of your web presence. Mostly in business and commercial world .com is the most popular and it is seen as the most multipurpose.
Depending on your business industry, you may go for other TLD other than .com
For example, if your website is for a nonprofit organization, you may go for .org or .gov for governmental agency. If you are in education industry, you can choose .edu for school/university for example. Or .academy or .net, .cloud… for technology brand
Chose web domain registrar and check domain availability
There are many domain registrars out there. You always have a freedom to register your domain name with any domain registrar even if they are different form your web hosting provider. If your domain registrar and web hosting are two different service providers, you will need to complete nameservers from hosting provider in your domain manager and this is fine. Do not accept to register an expensive domain just to have it with your hosting provider when you could have this same domain less expensive somewhere else.
Now it's time to register your domain
Once at the selling point of your preferred domain registrar, you searched and found your chosen domain name, it’s time to go through buying process. The price differs depending of your desired TDL. Make sure you don’t register your domain with expensive registrar or registrar with high price at renew.
Do not forget to protect your domain from unauthorised transfer
Domain registrar must offer domain management features that allow you to lock your domain name. make sure to keep your domain locked so that no fraud will attempt to hijack it.
Now that you have your domain name registered, it’s time to add your website and bring your business brand online.
